Monday | January 1st, 2007

The News Release Turns 100

At the beginning of the year, the traditional news release as we know it - turned 100. With the old style of heading logos, and footer contact information with a -30- at the bottom, most industry experts are crying for an update.

The approach to a traditional format and distribution process was bound to change with the advent of blogs and podcasts, but are we ready for it? We used to phone and mail pitches in, then we phoned and faxed pitches in, and now we phone and e-mail pitches in. It’s no wonder it’s hard to keep straight! For an interesting read have a look at Wagner Communications article, and in the interim - keep formatting those releases in the same old corporate way.